![]() ![]() ![]() At the height of their popularity, in 1958, 24 network quiz shows-relatively easy and inexpensive to produce-filled the prime-time schedule. As Revlon’s average net profit rose in the next four years from $1.2 million to $11 million, a plethora of quiz shows tried to replicate its success. Television had become the nation’s largest medium for advertising by the mid-1950s, when the Revlon cosmetics corporation agreed to sponsor The $64,000 Question, the first prime-time network quiz show to offer contestants fabulous sums of money. “The Truth Is the Only Thing with Which a Man Can Live”: Quiz Show Contestant Charles Van Doren Publicly Confesses to Deceiving His Television Audience ![]()
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